Customer Success Story
On building community in Nevada
FPI Management in Reno sparks market
FPI Management
Company type: Third-party property management company
Mission: HEART: humility, excellence, accountability, respect, teamwork
Portfolio: Class A, B, and C and tax-credit affordable, with 16 to 700 units per property
Units managed: 12,000
Apartments.com client since: 2016
Company founded: 1986
Company story
Founded in 1986 in Northern California, FPI Management expanded to cover 21 states, including Nevada. The third-party management company manages properties for owners, with a Class A, B, and C and tax-credit affordable.
FPI is the largest property management company in the Reno/Sparks market, with over 12,000 units.
With its tagline “Culture grounded in HEART (humility, excellence, accountability, respect, and teamwork),” FPI prides itself on being a people-centered workplace that creates a warm environment for its residents.
“We truly operate as a team and support each other,” said Shannon Diehl, a senior director who has been with the company for 27 years.
Community director Carrie Phillips, who joined the organization in 2022, described the level of support at FPI as “hard to find” elsewhere.
“It’s a fun environment. There’s always a challenge and you never know what you’re going to walk into on any given day."
The challenge
FPI has to fill properties quickly and effectively
Reno has seen dramatic growth, with new residents moving to the area from out of town but also a high supply of properties being developed to absorb them
Waterfront at the Marina is a unique property targeting a small pool of renters; it’s a luxury community with high-end apartments and is the only property on the water in the Reno/Sparks area
FPI has to compete with other properties to attract renters to Waterfront at the Marina
As a third-party management company, FPI must show owners a high ROI on dollars spent on advertising
The solution
After selecting the Diamond Plus advertising package from Apartments.com, FPI saw leads for the Waterfront at the Marina jump by 30 percent. And it wasn’t just lead volume that increased but lead quality, too.
When Apartments.com renters come in the door, “they’re pretty much ready to rent at that point,” Diehl said.
Renters who browse FPI properties on Apartments.com are educated on the community amenities, apartment features, rents, and qualifications.
“With Apartments.com, you can hop in at any point and not only take a virtual tour, schedule with us, pick up the phone and call us,” Phillips said. “It'll help assist a resident in being able to see our value before they even step in the door.”
“When they come in from Apartments.com, it’s a guaranteed lease.”
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