Advertising Best Practices

Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you.

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.

What makes a place a dream home for one person doesn’t necessarily appeal to another. However, there are a few basic things most people are searching for. By highlighting these things, you can appeal to the most renters. Read on for a few common essentials for renters that you can ensure your property offers.

To appeal to out-of-town renters, you’ll want to provide as much information as you can in your listing since these renters will do most of their searching online. Check out a few tips to get started.

Apartments.com held its Spring Multifamily Insights Forum on April 21, featuring a day of national and local economic insights, changes in renter behavior, and innovations in search technology.

Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts.