Brand Identity

Did you know that almost 90 percent of renters want to know the brand behind their apartment community? A new directory from Apartments.com helps you build brand awareness for your management company and attract more renters to your properties.

What drew this marketing leader away from public television to multifamily? Daryl Smith of KETTLER shares his customer-focused tips for creating an effective brand identity, and much more, in the latest episode of Minutes with Marcia B.