Multifamily Marketing

In the latest episode, Welton McCrary and Rich Mitchell explore how to find balance between AI-driven efficiency and the authenticity of the human touch.

How are multifamily communities today building their advertising strategy? The latest survey from Apartments.com reveals the advertising decision-making of owners and operators of 16,000 properties and over 1.6 million units.

How are owners and operators advertising their properties under 50 units? Dive into the top takeaways from a recent survey from Apartments.com.

What drew this marketing leader away from public television to multifamily? Daryl Smith of KETTLER shares his customer-focused tips for creating an effective brand identity, and much more, in the latest episode of Minutes with Marcia B.

From the appeal of build-to-rent communities to the essence of marketing, Robert Gasteiger of D.R. Horton shares his top insights in a new conversation with Marcia B.

How should you approach advertising during a tough economic climate? Check out these 10 tips for marketing during a recession.

How are you evaluating your advertising investment? As a seasoned marketer, it's wise to analyze your ad placement against several metrics to determine which source is truly converting that exposure to potential residents. These six questions should help you frame your evaluation and meet, if not, surpass your investment goals.