Price Transparency

Renters are increasingly demanding more transparent pricing, such as total costs and clearly identified fees.

Sep 19, 2025

Price Transparency Laws: What Multifamily Properties Need to Know

A growing number of states are mandating price transparency in multifamily advertising. What does this mean for your properties? Stuart Richens walks you through the actions to take on your Apartments.com listings.

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Prospective renters use the interactive rent cost calculator to estimate their expenses

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September 9, 2025

How the Cost Calculator Helps Deliver Quality Leads

With Apartments.com’s interactive calculator, it’s easier than ever for renters to understand their rental costs — and choose your property over the competition. Here’s how it works.

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August 18, 2025

Are Your Properties in Compliance with Price Transparency Laws? What You Need to Know

Price transparency will soon be a legal requirement in several states. If you have properties in Connecticut, Massachusetts, Minnesota, Nevada, or Colorado, here’s how Apartments.com is helping you stay compliant.

Article

Panel discussion at AIM 2025, led by moderator Brent Steiner

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May 12, 2025

How Can Multifamily Marketers Meet Renters’ Expectations of Price Transparency?

As renters increasingly demand price transparency, the multifamily industry is adapting to meet their expectations. A recent panel discussion at this year’s AIM conference explored the path ahead.

Article

New!

Nov 21, 2024

The Power of Price Transparency

Surveys consistently show that renters care about price above other factors. But not showing fees isn’t the solution. In fact, price transparency in your advertising strategy can be a powerful way to reach your occupancy goals.

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