Renter Trends

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

Where’s the nearest bus stop or train station? Renters want to know. Proximity to public transportation is a top consideration for nearly 30 percent of people looking for a rental residence.

What do your prospective residents want in their next place? A new survey highlights renters’ top motivators and deal-breakers.

In 2024, the Apartments.com Network received 920 million searches for rentals. Take a dive into the top search trends from last year and what we predict for 2025.

Which cities were renters looking for in 2024? Discover the most popular destinations according to Apartments.com search data.

Get a glimpse of how renters are searching on Apartments.com. Explore the top search trends from the third quarter of 2024.

How are renters choosing their next place? A recent survey from Apartments.com offers a spotlight on renters’ priorities and motivations.

This once obscure paddle sport has taken the nation by storm, sweeping across cities and suburbs throughout the country. And multifamily owners and operators have taken note.

A new survey reveals that younger renters are more online, more budget-conscious, and more likely to cohabitate. Explore what sets this renter population apart from previous generations.

What do renters want in their next home? Get the latest insights from a Q2 Apartments.com survey of 30,000 renters. From search tools to amenities, renters told us how they’re looking for an apartment and what factors would make them choose your community.

Who are prospective renters in 2023 and 2024? A new survey from Apartments.com reveals renters’ motivations, preferences, and expectations.