TikTok

Learn the best practices for using video platform TikTok in your multifamily marketing strategy.

Jennifer Anniston, right index finger to lips, with a bottle of smart water

April 2, 2026

Celebrity Marketing Creates a Powerful Consumer Connection

Marketers must make spokesperson the face of the brand, make sure there’s commitment and measure the results.

Article

Two women looking at a phone to record a TikTok

April 2, 2026

TikTok: Now Is the Time Apt Marketers Consider Hot New Social Media Channel

Multifamily marketers are increasingly embracing TikTok, a video-based social media platform.

Article

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