Renter Trends

Gen Z is looking to rent, and properties that don’t meet the needs of this digitally-savvy, online generation can miss out. A recent webinar featuring Apartments.com and Matterport highlighted the top takeaways for multifamily owners and operators.

Could you be driving prospects away before they even submit a lead? Here are eight renter deal-breakers to look out for. These red flags can make renters cross your property off their list.

What are renters looking for? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators.

Which are the amenities renters can’t live without? These 10 features topped the list, according to the latest survey looking at renters’ must-haves.

NYC renters play by their own rules. From amenities to search tools, they differ from the average renter in several important ways. Here’s what makes them stand out and what every New York City property owner and operator should know.

Gen Z is growing up and ready to rent. Discover what sets this generation apart and how to transform your marketing strategy to meet their needs and priorities.

Student renters aren’t just your average renter. Here are the key trends that set them apart, according to a recent Apartments.com survey of over 1,200 student renters looking for their next place.

This summer, renters are on the move. A new survey reveals the top motivations and obstacles in their rental search.

Looking to attract more student renters to your property? Don’t forget to highlight these essential features to draw students in.

How do renters 55 and older differ from their younger counterparts? Here’s what you need to know about these renters — who they are, what they’re looking for, and what they want to see from properties like yours.

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.